It’s not often I feel a sense of national pride. I watched, unphased, as England were knocked out of the last World Cup and I can’t pretend to have any particular sentimental feelings to quintessentially British things like tea, meaty full English breakfasts and politeness.
But upon seeing the UK’s performance across the CEI industries this wave, I almost had to wipe a tear from my eye. This little island, for this quarter at least, now boasts the highest scores for Customer Effort in Financial Services (bumping the USA to second place) and has overtaken Australia in the Technology Retail rankings.
It’s been another wave of interesting developments in the CEI, and my congratulations go to the T-Mobile, Chase, Amazon (twice!), Vodafone (also twice!), Nationwide, Bendigo and Office Works that top their particular industries and georgraphies.
Whether it’s measuring the rise of the digital banks in the UK or the tightening up in competition in Financial Services. We continue to see Customer Effort proving invaluable for measuring what really matters to your customers. So grab a drink – maybe an English Breakfast tea? – and enjoy!
