Argos has once again kept its top place in the UK Technology Retail rankings for its fourth consecutive wave, joint with Amazon and Apple, after its Overall Effort Score has stayed the same wave on wave at 60.
Three of the four pillars maintained their scores, with a -1 point decline in Valuing the Customer pillar, which dips to 61. In terms of where it runs shy, only 39% of Argos’ customers ranked 'excellent' for how they were made to feel valued/important.
Despite the other three pillars keeping the same score, there were some shifts in what they’re ranked against. For example, there was a 1ppt drop in the amount of Argos customers (now 47%) who highly commended the company’s ability to speak with them in alternate languages, besides English, if required.
Similarly, within Knowledge & Expertise, there was a 1ppt decline in Argos customers rating it as ‘excellent’ for the expertise of its customer service agents. There was, however, a 2ppt increase to 42% of the company clearly explaining details to its customers, explaining why the pillar maintained its score of 59.