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JB HI-FI

  Technology Retail in Australia

JB HI-FI overall Effort Score: 62 JB HI-FI vs 62 JB HI-FI last quarter
Sector Effort Score benchmark: 54 JB HI-FI vs 55 JB HI-FI last quarter

JB Hi-Fi has retained its place behind Office Works in the Australian Technology Retail rankings after maintaining its Overall Effort Score of 62 wave on wave.

Last quarter, the business saw drops in all four pillars, but this quarter, they have either maintained or increased. Both its Knowledge and Expertise and Speed of Resolving Problems has remained the same, at 61 and 60 respectively.

Its customers marked them up on Style of Communication by +1 point to 65 and Valuing the Customer, also by +1 point to 64 from 63. In the Valuing for Customer pillar, more of its customers (2%) said the range of solutions or options that were suitable was ‘excellent’. Also under this pillar, more customers said the way JB Hi-Fi understood their needs was ‘excellent’.

Although JB Hi-Fi has seen some increases, it is still down on all four pillars compared to the beginning of the year. On average, each pillar is down -10 points.

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Customer Effort in detail

Style of Communication 65 vs 64 last quarter

48% say the politeness of their customer service agents is 'excellent'

47% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 61 vs 61 last quarter

45% rate the expertise of the customer service agent as 'excellent'

44% say the way details were clearly explained to them was 'excellent'

45% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 64 vs 63 last quarter

44% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

45% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 60 vs 60 last quarter

41% rate how easy it was to find the information they wanted on the website/app as 'good'

45% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

45% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.