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US Bank

  Financial Services in the US

US Bank overall Effort Score: 69 US Bank vs 67 US Bank last quarter
Sector Effort Score benchmark: 60 US Bank vs 61 US Bank last quarter

US Bank once again ranks 1st in the US Financial Services table after its Overall Customer Effort Score goes up +2 points to 69. It also makes it +3 points ahead of Chase Bank in 2nd position.

Leaning into why it had a high increase, its Speed of Resolving the Problem pillar score went up +3 points to 67. More than half of its customers (53%) said they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted, rating them ‘excellent’.

Its Style of Communication pillar score went up to 72, its highest score. Almost 60% of its customers rated the bank as ‘excellent’ for the politeness of its customer service agents, and 54% rated the same for its ability to communicate in their chosen language.

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Customer Effort in detail

Style of Communication 72 vs 69 last quarter

58% say the politeness of their customer service agents is 'excellent'

54% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 69 vs 68 last quarter

54% rate the expertise of the customer service agent as 'excellent'

52% say the way details were clearly explained to them was 'excellent'

53% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 68 vs 66 last quarter

57% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

55% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

47% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 67 vs 64 last quarter

54% rate how they were not left on-hold or in a call queuing system for a long time as 'excellent'

53% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

53% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.