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Lloyds Bank (part of LBG)

  Financial Services in the UK

Lloyds Bank (part of LBG) overall Effort Score: 63 Lloyds Bank (part of LBG) vs 62 Lloyds Bank (part of LBG) last quarter
Sector Effort Score benchmark: 59 Lloyds Bank (part of LBG) vs 58 Lloyds Bank (part of LBG) last quarter

Lloyds Bank has made significant improvements this quarter compared to last, which saw sharp falls in all four of its pillar scores. This quarter, the bank has managed to maintain its scores or increase them, which has led to a +1 point increase in its Overall Customer Effort Score to 63.

This result has also meant the bank is now joint 3rd position in the UK Financial Services rankings.

Its Speed of Resolving the Problem score has increased +2 points after experiencing a -17 point drop last quarter. This increase can be explained as a whopping 7% more of its customers rated the bank's ability to quickly resolve their issue as ‘excellent’, boosting from 46% to 55%.

It's possible this score could increase further next quarter, depending on how quickly it was able communicate following the global IT outage this month.

Style of Communication should be an area of focus for the bank this quarter, as it drops -1 point, bringing a total decline of -16 points this year. Fewer customers (52%) rated the politeness of its customer service agents as ‘good’ and even fewer rated their ability to communicate in their chosen language as ‘good’, also.

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Customer Effort in detail

Style of Communication 67 vs 68 last quarter

52% say the politeness of their customer service agents is 'excellent'

50% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 62 vs 62 last quarter

47% rate the expertise of the customer service agent as 'excellent'

47% say the way details were clearly explained to them was 'excellent'

50% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 63 vs 62 last quarter

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

57% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 61 vs 60 last quarter

43% rate how easy it was to find the information they wanted on the website/app as 'excellent'

46% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

43% rate how they were not left 'on-hold' or in a call queuing system for a long time as 'excellent'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.