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Microsoft (US)

  Technology Retail in the US

Microsoft overall Effort Score: 55 Microsoft (US) vs 57 Microsoft (US) last quarter
Sector Effort Score benchmark: 58 Microsoft (US) vs 58 Microsoft (US) last quarter

A -2 point drop in its Overall Effort Score has led to Microsoft sinking to 7th position in the US Technology Retail rankings, with Dell Technologies the only company between it and the bottom of the rankings.

All of its pillars saw decreases, with its Valuing the Customer score falling the most to 54, a -3 point drop. This also means it has dropped -13 points since the beginning of the year.

While there was a decrease in its score, the US operation of Microsoft has excelled in some areas that make up the pillar. There was a 3% increase in the number of customers (44%) who rated the company as ‘excellent’ for how they made them feel valued/important as a customer.

Its Knowledge and Expertise pillar score also saw a -2 drop to 55, making it -8 points lower since January. The company will likely work to improve how its customer service agents clearly explain details to them, which saw a decrease of 4% to 40%.

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Customer Effort in detail

Style of Communication 58 vs 59 last quarter

44% say the politeness of their customer service agents is 'good'

41% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 55 vs 57 last quarter

44% rate the expertise of the customer service agent as 'good'

40% say the way details were clearly explained to them was 'good'

43% rate how well the customer service agent understood their particular problem or question as 'good'

Understanding & Valuing the Customer 54 vs 57 last quarter

43% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

44% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

41% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 50 vs 53 last quarter

41% rate how they were not left on-hold or in a call queuing system for a long time as 'good'

38% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

36% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.