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Microsoft (AU)

  Technology Retail in Australia

Microsoft overall Effort Score: 48 Microsoft (AU) vs 51 Microsoft (AU) last quarter
Sector Effort Score benchmark: 54 Microsoft (AU) vs 55 Microsoft (AU) last quarter

Microsoft’s Overall Effort Score has dropped -3 points to 48, but the Australian arm has stayed in 8th place on the Tech table, making it the third-lowest of Microsoft’s three regional variations. 

All four of the tech company’s pillars have dropped, explaining the decline in the Overall Effort Score. The biggest drop was its Speed of Resolving Problems, which saw a -4 point reduction. This was alongside Value to Customers, which has a drop in score of -3 points.

Looking more as to why the score dropped in Value to Customers, a whopping 5% fewer customers said the range of solutions or options that were suitable was ‘good’. What’s more, 2% fewer customers rated the brand as ‘good’ for how they made them feel valued/important as a customer.

It's not all bad news, however. Forty per cent of Microsoft’s customers said they were ‘very satisfied’ with the outcome of their communication or contact, increasing from 39% last quarter.

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Customer Effort in detail

Style of Communication 54 vs 55 last quarter

45% say the politeness of their customer service agents is 'good'

40% rate the ability to communicate with them in their chosen language (other than English) as 'good'

Knowledge and Expertise 48 vs 50 last quarter

40% rate the expertise of the customer service agent as 'good'

41% say the way details were clearly explained to them was 'good'

39% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 49 vs 52 last quarter

38% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

39% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 43 vs 47 last quarter

41% rate how easy it was to find the information they wanted on the website/app as 'good'

41% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

34% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.