Fundamentals of AI: Models, Metrics and Trade-offs: AI and G (0)

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Fundamentals of AI: Models, Metrics and Trade-offs: AI and GenAi Demystified

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Written specifically to support Board members and other leaders, this series of papers examines 7 key questions to ask of any AI solution that your organisation is considering procuring.

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Fundamentals of AI: Getting the best from Generative AI

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Learn about testing a GenAI model and what to look out for in the results of the tests. What is a ‘good performance’? And why humans still need to be involved throughout the process to guide and guard outputs.

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How AI can help recruit non-traditional students

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US higher education institutions have experienced growing difficulties in their recruitment of students in recent years. Alongside a population drop in the number of US citizens coming of age in 2025, institutions also face the issue of fewer traditional students enrolling.

However, there is a huge potential in recruiting non-traditional students. In this article we explore how institutions can communicate with them to drive enrolment. 

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How proactive communications with chronic health patients saves lives

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Chronic health patients cost around 90% of the US healthcare budget despite making up just 5% of all patients. People with these conditions caused by lifestyle, such as diabetes, are also far more likely to forget to take their medicine or show up to their appointments.

In this article we explore how AI communications can cut costs and lead to better patient outcomes.

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Why wearable tech is not the only answer to patient non-compliance

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Chronic condition patients make up 5% of all patients, but they cost close to 90% of the country’s healthcare budget. Furthermore, patients that have conditions caused by lifestyle, such as diabetes for example, are more likely to forget to take their medicine or show up to appointments.

In this article we explore the technologies that are most effective in helping them maintain consistent medication routines. 

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BL203 Insights 1440X864

The Long Road to Universal Richer Messaging

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RCS (Rich Communication Services) has come close to death many times, however, through sheer persistence, it is finally becoming a new global standard. This article looks at how messaging on mobile phones has evolved from simple SMS to advanced RCS, exploring its history, present advantages, and future possibilities.

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