The redetermination of US citizens for Medicaid recertification is a giant undertaking that many states are underprepared for. If they do not find new ways to make Medicaid enrollment simpler, then many people will see their coverage lapse.
Simplifying Medicaid enrollment can be challenging. For an average citizen, finding time or willingness to sort through pages of information to complete their enrollment is difficult.
Agencies need to shift their thinking from reactive communication models to proactive models. They can drastically increase enrollment numbers by actively engaging constituents who need to enroll. This shift also makes the whole process more constituent-centric, leading to an overall better experience.
Creating a constituent-centric, proactive strategy for Medicaid renewal means more than having an automated chat and email features. Here are our most commonly asked questions about the differences between proactive and reactive communication and how Medicaid agencies can begin to make the shift.
