Technology Retail in the US
Dell has added +1 to its Overall Effort Score of 54 and jumped to 4th position in the UK Technology Retail rankings.
It has seen a +2 point increase to 54 from 56 in its Valuing the Customer pillar. 39% of its customers rated Dell as ‘excellent’ for how they made them feel valued/important as a customer.
This quarter, Dell could look to improve its Speed of Resolving Problems score, which flatlined wave on wave.
Customer Effort in detail
Style of Communication
57 vs 55 last quarter
41% say the politeness of their customer service agents is 'excellent'
40% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’
Knowledge and Expertise
56 vs 55 last quarter
42% rate the expertise of the customer service agent as 'excellent'
40% say the way details were clearly explained to them was 'excellent'
39% rate how well the customer service agent understood their particular problem or question as 'good'
Understanding & Valuing the Customer
56 vs 54 last quarter
39% rate this brand as 'excellent' for how they made them feel valued/important as a customer
43% say the way they understood their needs was 'good'
49% say they were 'very satisfied' with the outcome of their communication or contact
Speed Solving the Problem
51 vs 51 last quarter
38% rate how easy it was to find the information they wanted on the website/app as 'excellent'
39% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "good"
43% say they made it ‘very easy’ to achieve what they set out to do