Technology Retail in the UK
Dell has stayed has increased its Overall Customer Effort Score by +1 point among UK consumers wav on wave.
Its increase is largely due to a +3 jump in its Valuing the Customer score from 51 to 54 and its Speed of Resolving Problems, which had a score increase of +1.
The other pillars, Knowledge and Expertise and Style of Communications recorded slight dips wave on wave.
Customer Effort in detail
Style of Communication
58 vs 59 last quarter
41% say the politeness of their customer service agents is 'excellent'
42% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’
Knowledge and Expertise
54 vs 56 last quarter
42% rate the expertise of the customer service agent as 'excellent'
40% say the way details were clearly explained to them was 'excellent'
45% rate how well the customer service agent understood their particular problem or question as 'good'
Understanding & Valuing the Customer
54 vs 51 last quarter
41% rate this brand as 'good' for how they made them feel valued/important as a customer
41% say the way they understood their needs was 'good'
39% say the range of solutions or options that were suitable was "excellent"
Speed Solving the Problem
50 vs 49 last quarter
41% rate how easy it was to find the information they wanted on the website/app as 'excellent'
39% rate how they were able to speak to a customer service agent that can help them with their query as 'good'
40% say they made it ‘very easy’ to achieve what they set out to do