Sometimes it might look like magic too, but it isn't -- it science, maths, some hard work and a lot of human observations. All etched into the cogs of a wonderful machine.
Losing customers is a challenge that every company in every industry faces, but telecommunications businesses have a particularly difficult job addressing it.
What if your churn strategy could go one step further than simply getting your customers to sign on again for another 12 months? Imagine a world where your data could not only flag up customers who are about to disappear, but could also be used to upsell.
When it comes to reducing churn, there are five different decision-making styles you need to be aware of.
As always, the turning of the new year inspires reflection. We look back on our accomplishments of last year and take out our crystal ball to make predictions for the coming year.
ContactEngine leads Virgin Media on tour of the USA’s biggest telecommunication and cable companies