Learn about testing a GenAI model and what to look out for in the results of the tests. What is a ‘good performance’? And why humans still need to be involved throughout the process to guide and guard outputs.
US higher education institutions have experienced growing difficulties in their recruitment of students in recent years. Alongside a population drop in the number of US citizens coming of age in 2025, institutions also face the issue of fewer traditional students enrolling.
However, there is a huge potential in recruiting non-traditional students. In this article we explore how institutions can communicate with them to drive enrolment.
Chronic health patients cost around 90% of the US healthcare budget despite making up just 5% of all patients. People with these conditions caused by lifestyle, such as diabetes, are also far more likely to forget to take their medicine or show up to their appointments.
In this article we explore how AI communications can cut costs and lead to better patient outcomes.
Chronic condition patients make up 5% of all patients, but they cost close to 90% of the country’s healthcare budget. Furthermore, patients that have conditions caused by lifestyle, such as diabetes for example, are more likely to forget to take their medicine or show up to appointments.
In this article we explore the technologies that are most effective in helping them maintain consistent medication routines.
RCS (Rich Communication Services) has come close to death many times, however, through sheer persistence, it is finally becoming a new global standard. This article looks at how messaging on mobile phones has evolved from simple SMS to advanced RCS, exploring its history, present advantages, and future possibilities.
Higher education institutions in the US are experiencing a ticking time bomb that will heavily affect their ability to drive profitability in the near future.
The biggest threat comes from a natural US population dip in 2025. Roughly 17 years ago, the number of children born in the US began to fall. The impact of this will start to hit higher education institutions as this year comes of age.
In this article we can explore how institutions can use AI proactive communications to boost profitability.