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Comcast (aka Xfinity)

  Telecommunications in the US

Comcast (aka Xfinity) overall Effort Score: 49 Comcast (aka Xfinity) vs 48 Comcast (aka Xfinity) last quarter
Sector Effort Score benchmark: 52 Comcast (aka Xfinity) vs 50 Comcast (aka Xfinity) last quarter

A positive month for Comcast (aka Xfinitity) after it grew its Overall Customer Effort Score by +1 to 49. However, because of an even better improvements from the companies around it, it unfortunately fell in the telecommunications rankings to 11th.

With one pillar remaining the same and three rising, the business has a lot to be positive about, however. Its Speed Resolving Problems score, for example, rose by +2 points to 42, with 34% rating how easy it was to find the information they wanted on the website/app as 'excellent'. 39% rated how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent".

On a wider level, Forbes recently reported that the company is expected to report its Q3 2024 results with revenue standing at about $31.7 billion, which is up about 4% compared to last year. With this growth, there may be potential to invest in its customer experience. 

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Customer Effort in detail

Style of Communication 59 vs 59 last quarter

47% say the politeness of their customer service agents is 'excellent'

50% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

Knowledge and Expertise 51 vs 50 last quarter

42% rate the expertise of the customer service agent as 'excellent'

44% say the way details were clearly explained to them was 'excellent'

43% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 48 vs 47 last quarter

39% rate this brand as 'excellent' for how they made them feel valued/important as a customer

42% say the way they understood their needs was 'excellent'

51% say they were 'very satisfied' with the outcome of their communication or contact

Speed Solving the Problem 42 vs 40 last quarter

34% rate how easy it was to find the information they wanted on the website/app as 'excellent'

39% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

42% say they made it ‘very easy’ to achieve what they set out to do

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.