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Brightspeed

  Telecommunications in the US

Brightspeed overall Effort Score: 36 Brightspeed vs 37 Brightspeed last quarter
Sector Effort Score benchmark: 52 Brightspeed vs 50 Brightspeed last quarter

After seeing a -7 point drop in its Overall Customer Effort score last quarter, the company has cemented its position at the root of the US telecommunications rankings with a further -1 drop to 36 this quarter.

Three of the four pillars have dropped in the past three months, with Knowledge & Expertise dropping to -2 to 35, with only 34% rating the expertise of the customer service agent as 'excellent' and only 39% saying the way details were clearly explained to them as 'good'.

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Customer Effort in detail

Style of Communication 40 vs 41 last quarter

36% say the politeness of their customer service agents is 'good'

39% rate the ability to communicate with them in their chosen language (other than English) as ‘good’

Knowledge and Expertise 35 vs 37 last quarter

34% rate the expertise of the customer service agent as 'excellent'

39% say the way details were clearly explained to them was 'good'

37% rate how well the customer service agent understood their particular problem or question as 'good'

Understanding & Valuing the Customer 40 vs 41 last quarter

32% rate this brand as 'excellent' for how they made them feel valued/important as a customer

44% say the way they understood their needs was 'good'

45% say they were 'very satisfied' with the outcome of their communication or contact

Speed Solving the Problem 31 vs 31 last quarter

33% rate how easy it was to find the information they wanted on the website/app as 'excellent'

35% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

31% say they made it ‘fairly easy’ to achieve what they set out to do

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.