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Current

  Financial Services in the US

Current overall Effort Score: 55 Current vs 54 Current last quarter
Sector Effort Score benchmark: 60 Current vs 61 Current last quarter

Score increases across three pillars has not only boosted Current’s Overall Customer Effort Score up +1 point to 55, but pushed it to 8th position, five points ahead of Vara Bank.

The biggest increases come from Knowledge and Expertise and Valuing the Customer, which increased to 57 and 55 respectively (+2 points). Analyzing the Knowledge and Expertise pillar, there was a slight increase in the number of customers who said the expertise of its customer service agents was ‘good’.

There was also a 4% boost in those saying the way details were clearly explained to them was ‘good’, jumping from 38% to 42%.

The company should focus on improving how well the customer service agents understand customers' particular problems or questions, as this saw a 5% drop compared to last quarter, to 45%. 

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Customer Effort in detail

Style of Communication 58 vs 57 last quarter

45% say the politeness of their customer service agents is 'excellent'

45% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 57 vs 55 last quarter

46% rate the expertise of the customer service agent as 'good'

42% say the way details were clearly explained to them was 'excellent'

45% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 55 vs 53 last quarter

47% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

42% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 49 vs 49 last quarter

42% rate how they were not left on-hold or in a call queuing system for a long time as 'excellent'

45% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

44% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.