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Virgin Media

  Telecommunications in the UK

Virgin Media overall Effort Score: 36 Virgin Media vs 34 Virgin Media last quarter
Sector Effort Score benchmark: 49 Virgin Media vs 48 Virgin Media last quarter

Despite growing its Overall Customer Effort by +2 poitns to 36, Virgin Media still finds itself routed to the very bottom of the UK Telecommunications rankings, with its nearest rival, TalkTalk, far ahead with +7 points more.

Virgin Media managed to grow all four pillars this quarter, with its Speed of Resolving the Problem score rising by +2 to 29, after 33% rated how easy it was to find the information they wanted on the website/app as 'good' and 35% rated how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "good".

The company is actively trying to improve its customer service and recently ramped up the roll out of its smart support service, which is claimed to enable thousands more customers to benefit from 24/7 broadband speed and connection monitoring.

Following its launch earlier in the year, it has helped diagnose and resolve potential connectivity challenges for over 200k customers to date, with a further 150k customers expected to benefit before the end of the year. 

 

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Customer Effort in detail

Style of Communication 46 vs 45 last quarter

37% say the politeness of their customer service agents is 'good'

39% rate the ability to communicate with them in their chosen language (other than English) as ‘good’

Knowledge and Expertise 36 vs 35 last quarter

36% rate the expertise of the customer service agent as 'excellent'

39% say the way details were clearly explained to them was 'good'

37% rate how well the customer service agent understood their particular problem or question as 'good'

Understanding & Valuing the Customer 36 vs 35 last quarter

44% say the way they understood their needs was 'good'

35% say the range of solutions or options that were suitable was "excellent"

42% say they were 'very satisfied' with the outcome of their communication or contact

Speed Solving the Problem 29 vs 27 last quarter

33% rate how easy it was to find the information they wanted on the website/app as 'good'

35% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "good"

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.