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Three

  Telecommunications in the UK

Three overall Effort Score: 46 Three vs 50 Three last quarter
Sector Effort Score benchmark: 49 Three vs 49 Three last quarter

Three’s Overall Customer Effort Score has dropped -4 points from 50 to 46, which can largely be attributed to its Speed of Resolving the Problem score declining by -4 points to 41.

Diving into why such a large decline, its customers marked them down for how quickly they were able to achieve what they set out to do or resolve their issue, with just 37% ranking them as ‘good’. Thirty-seven per cent also ranked them as ‘good’ for how they were able to do this with the first agent they contacted, which is down from 38%.

Its Knowledge and Expertise score declined -4 points to 47. More specifically, 3% fewer customers rated the expertise of its customer service agent as ‘excellent’, bringing it down to 36%. Similarly, 37% (a 1% decline) said the way details were clearly explained to them was ‘good’.

Valuing the Customer also dropped -3 points to 48 and Style of Communication declined -3 points to 52.

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Customer Effort in detail

Style of Communication 52 vs 54 last quarter

41% say the politeness of their customer service agents is 'excellent'

41% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 47 vs 51 last quarter

36% rate the expertise of the customer service agent as 'excellent'

37% say the way details were clearly explained to them was 'good'

37% rate how well the customer service agent understood their particular problem or question as 'good'

Understanding & Valuing the Customer 48 vs 51 last quarter

42% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

44% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

41% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

Speed Solving the Problem 41 vs 45 last quarter

36% rate how they were not left on-hold or in a call queuing system for a long time as 'good'

39% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.