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TalkTalk

  Telecommunications in the UK

TalkTalk overall Effort Score: 43 TalkTalk vs 42 TalkTalk last quarter
Sector Effort Score benchmark: 49 TalkTalk vs 48 TalkTalk last quarter

Despite its Overall Customer Effort Score rising by +1 to 43, TalkTalk remains in second to last place in the UK telecommunications rankings, although still +7 points ahead of Virgin Media at the very bottom.

It was a positive quarter for TalkTalk, however, after growing three of its four pillar scores, including Speed of Resolving Problems, which saw a +2 rise to 36. Within this pillar, 38% of those surveyed rated how easy it was to find the information they wanted on the website/app as 'good', while 35% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent".

The company was recently in the news, however, when talk of a potential takeover hit a stumbling block after auditor Deloitte tendered its resignation after 22 years. Although TalkTalk called it part of a planned rotation following a business demerger in 2023, experts have now voiced concerns over the resignation’s impact on TalkTalk’s future.

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Customer Effort in detail

Style of Communication 51 vs 51 last quarter

38% say the politeness of their customer service agents is 'excellent'

39% rate the ability to communicate with them in their chosen language (other than English) as ‘good’

Knowledge and Expertise 44 vs 43 last quarter

38% rate the expertise of the customer service agent as 'excellent'

40% say the way details were clearly explained to them was 'good'

39% rate how well the customer service agent understood their particular problem or question as 'good'

Understanding & Valuing the Customer 44 vs 43 last quarter

37% say the way they understood their needs was 'good'

38% say the range of solutions or options that were suitable was "excellent"

46% say they were 'very satisfied' with the outcome of their communication or contact

Speed Solving the Problem 36 vs 34 last quarter

38% rate how easy it was to find the information they wanted on the website/app as 'good'

35% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.