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Sky

  Telecommunications in the UK

Sky overall Effort Score: 52 Sky vs 51 Sky last quarter
Sector Effort Score benchmark: 49 Sky vs 48 Sky last quarter

After growing its Overall Customer Effort by +1 to 52, Sky now sits in 5th position on its own in the UK telecommunications rankings, after previously sharing 4th place with O2 and BT.

Within this quarter, Sky managed to grow its Valuing the Customer by +2 points to 52 after a solid 50% said they were 'very satisfied' with the outcome of their communication or contact. Furthermore, Speed of Resolving Problems also grew by +1 point to 46.

Sky recently had good news for some of its customer base after it announced that it had signed a new contract with SES - a signal provider that beams Sky content around the UK. This deal will keep customer's satellite dishes in good working order until at least 2029.

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Customer Effort in detail

Style of Communication 61 vs 61 last quarter

46% say the politeness of their customer service agents is 'excellent'

45% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

Knowledge and Expertise 53 vs 53 last quarter

38% rate the expertise of the customer service agent as 'excellent'

38% say the way details were clearly explained to them was 'good'

41% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 52 vs 50 last quarter

38% say the way they understood their needs was 'excellent'

39% say the range of solutions or options that were suitable was "excellent"

50% say they were 'very satisfied' with the outcome of their communication or contact

Speed Solving the Problem 46 vs 45 last quarter

33% rate how easy it was to find the information they wanted on the website/app as 'excellent'

40% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.