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Curry's/PC World

  Technology Retail in the UK

Curry's/PC World overall Effort Score: 56 Curry's/PC World vs 55 Curry's/PC World last quarter
Sector Effort Score benchmark: 54 Curry's/PC World vs 54 Curry's/PC World last quarter

Curry’s/PC World’s Overall Effort Score might have increased +1 point to 56, but it has stayed in 5th position in the UK Technology Retail rankings, where it has stayed static for more than half a year.

The UK company should look to improve two of its Style of Communication pillar, which dropped by -1 point.

As an area of improvement, customers marked the tech company down in Style of Communication for the politeness of its customer service agents, dropping from 45% to 42% wave on wave.

Under Valuing the Customer, which increased by +1 points, more customers ranked it as ‘excellent’ for the range of solutions or options that were suitable than last wave.

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Customer Effort in detail

Style of Communication 59 vs 60 last quarter

42% say the politeness of their customer service agents is 'excellent'

44% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 55 vs 55 last quarter

40% rate the expertise of the customer service agent as 'excellent'

41% say the way details were clearly explained to them was 'good'

41% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 55 vs 54 last quarter

41% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

41% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 55 vs 55 last quarter

39% rate how easy it was to find the information they wanted on the website/app as 'good'

40% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

38% rate how they were not left on-hold or in a call queuing system for a long time as 'good'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.