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Sainsbury's Bank

  Financial Services in the UK

Sainsbury's Bank overall Effort Score: 58 Sainsbury's Bank vs 56 Sainsbury's Bank last quarter
Sector Effort Score benchmark: 59 Sainsbury's Bank vs 58 Sainsbury's Bank last quarter

After a +2 point increase in its Overall Customer Effort score to 58, Sainsbury’s Bank has gone from 9th position to joint 10th with the Royal Bank of Scotland and Natwest.

The +2 increase can be attributed to a +1 point boost across most of its pillars. Looking at Knowledge and Expertise, remained – 1% more of its customers ranked the bank as ‘good’ for the way details were clearly explained to them.

There is room for the bank to review its current practices, however. Fewer customers rated the bank’s customer service agents’ expertise as ‘good’.

Under its Speed of Resolving the Problem pillar, now with a score of 57, following a 5% jump in customers who rated how easy it was to find the information they wanted on the website/app as ‘good’. Similarly, 6% more of its customers rated ‘good’ for how quickly they wear able to achieve what they set out to do, or resolve their issue.

The bank’s score can look completely different next quarter, as Natwest Group announced a month ago that it entered into an agreement with Sainsbury’s Bank to acquire its retail banking assets, which comprised its outstanding credit card, unsecured personal loans and saving accounts. It is expected to take on around 1 million customer accounts.

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Customer Effort in detail

Style of Communication 63 vs 62 last quarter

46% say the politeness of their customer service agents is 'excellent'

46% rate the ability to communicate with them in their chosen language (other than English) as 'good'

Knowledge and Expertise 54 vs 54 last quarter

45% rate the expertise of the customer service agent as 'good'

46% say the way details were clearly explained to them was 'good'

40% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 56 vs 55 last quarter

40% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

49% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 57 vs 56 last quarter

45% rate how easy it was to find the information they wanted on the website/app as 'good'

42% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "good"

42% rate how they were not left on-hold or in a call queuing system for a long time as 'good'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.