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Natwest

  Financial Services in the UK

Natwest overall Effort Score: 58 Natwest vs 61 Natwest last quarter
Sector Effort Score benchmark: 59 Natwest vs 58 Natwest last quarter

Natwest comes in joint 8th in the UK Financial Services rankings, even though its seen a -3 point drop in its Overall Customer Effort score this wave.

There are plenty of areas Natwest should focus on this quarter to increase its scores again, but the main concern is Knowledge and Expertise that dropped -4 points to 57. This is largely due to a 3% decline in the number of customers rating it as ‘excellent’ for how well the customer service agent understood their particular concerns, questions or problems.

Similarly, the pillar saw a 3% drop from customers in the way details were clearly explained, with only 44% rating them as ‘excellent’.

Its Style of Communication score also took a hit this quarter with a -3 point drop. Both areas saw a decline from customers, but the biggest one came from fewer customers (54% from 58% last wave) ranking it as ‘good’ for the bank's ability to communicate with them in a language other than English, if they needed it.

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Customer Effort in detail

Style of Communication 67 vs 70 last quarter

52% say the politeness of their customer service agents is 'excellent'

52% rate the ability to communicate with them in their chosen language (other than English) as �excellent�

Knowledge and Expertise 57 vs 61 last quarter

48% rate the expertise of the customer service agent as 'excellent'

44% say the way details were clearly explained to them was 'excellent'

46% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 61 vs 62 last quarter

44% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

55% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 55 vs 58 last quarter

41% rate how easy it was to find the information they wanted on the website/app as 'excellent'

45% rate how they were able to achieve what they set out to do, or resolve their issue, with the first agent they contacted as "excellent"

39% rate how they were not left 'on-hold' or in a call queuing system for a long time as 'excellent'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.