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Halifax (part of LBG)

  Financial Services in the UK

Halifax (part of LBG) overall Effort Score: 60 Halifax (part of LBG) vs 59 Halifax (part of LBG) last quarter
Sector Effort Score benchmark: 60 Halifax (part of LBG) vs 58 Halifax (part of LBG) last quarter

It’s been a good quarter for Halifax, as three out of four pillars have increased in score wave on wave. As a result, Halifax’s Overall Effort Score has gone up to 60.

Diving into Speed of Resolving Problems, which now sits at 58, 3ppt more of Halifax’s customers were 'highly satisfied' with how easy it was to find the information they needed on the bank’s website/app (now 47%).

Knowledge & Expertise also increased +2 points to 60. 48% of its customers rated the expertise of Halifax’s customer service agents as 'excellent', with 43% saying the same for the way details were explained.

Its Style of Communication score has stayed the same wave on wave at 66.

Its scores could change next quarter, though, as Halifax was among one of four or more banks that have introduced a new £100 fee for fraud compensation. This follows a change in regulation that mandates banks to reimburse victims of authorised push payment fraud.

It will be interesting to follow and see how it will impact next quarter's rankings. Watch this space. 

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Customer Effort in detail

Style of Communication 66 vs 66 last quarter

52% say the politeness of their customer service agents is 'excellent'

54% rate the ability to communicate with them in their chosen language (other than English) as ‘excellent’

Knowledge and Expertise 60 vs 58 last quarter

48% rate the expertise of the customer service agent as 'excellent'

43% say the way details were clearly explained to them was 'excellent'

47% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 62 vs 60 last quarter

44% rate this brand as 'excellent' for how they made them feel valued/important as a customer

45% say the way they understood their needs was 'excellent'

44% say the range of solutions or options that were suitable was "excellent"

Speed Solving the Problem 58 vs 56 last quarter

47% rate how easy it was to find the information they wanted on the website/app as 'excellent'

49% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

55% say they made it ‘very easy’ to achieve what they set out to do

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.