Skip to Content
Samsung (AU)

  Technology Retail in Australia

Samsung overall Effort Score: 54 Samsung (AU) vs 54 Samsung (AU) last quarter
Sector Effort Score benchmark: 54 Samsung (AU) vs 55 Samsung (AU) last quarter

The Australian arm of Samsung has maintained its ranking in 7th place in the Australian Technology Retail ranks, after its Overall Customer Effort Score remained the same at 54.

This is largely in part to two of its pillars, Knowledge and Expertise and Speed of Resolving Problems, remaining the same score as last quarter. Under Knowledge and Expertise, most customers commend them for the experience of the customer service agent, rating them as ‘good’. 

But there is room for improvement.

Its Style of Communication score has dropped -1 point this quarter, likely due to 2% fewer customers rating the ability to communicate with them in their chosen language (other than English) as ‘excellent’.

Similarly, its Valuing the Customer score declined by -2 points to 55, due to a whopping 9% fewer customers marking them highly on the outcome of their communication or contact, with just 40% saying they were ‘very satisfied’.

close FILTERS  
Show
  •  
  •  
  •  
  •  
  •  

Customer Effort in detail

Style of Communication 58 vs 57 last quarter

47% say the politeness of their customer service agents is 'excellent'

40% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 55 vs 55 last quarter

45% rate the expertise of the customer service agent as 'excellent'

44% say the way details were clearly explained to them was 'excellent'

46% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 55 vs 57 last quarter

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

49% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 51 vs 51 last quarter

45% rate how easy it was to find the information they wanted on the website/app as 'excellent'

45% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.