Skip to Content
HP (AU)

  Technology Retail in Australia

HP overall Effort Score: 44 HP (AU) vs 46 HP (AU) last quarter
Sector Effort Score benchmark: 54 HP (AU) vs 54 HP (AU) last quarter

Another drop this quarter for HP Australia as its Overall Effort Score fell by a further 2 points.

This not only marks its third decline of the year, but means the tech giant has had a -10 drop in 2024. As a result, it is now 9th position, 2 points below its main competitor, Microsoft.

Thinking about the cause of this latest drop, two pillars have a lower score, and two have stayed the same.

Knowledge & Expertise has had the biggest drop of -3 points to 42, bringing it to a total of -15 points since the beginning of the year.

Diving into the reasons behind this drop, 4ppt fewer HP customers rated the expertise of the customer service agent as ‘excellent’. There was also a 2ppt decline in the number of customers ranking HP as ‘good’ for how details were explained to them.

3ppt fewer rated how the customer service team understood their particular issue as ‘good’, dropping to 39%.

Both the Style of Communication and Valuing the Customer have the same score as last quarter, at 49.

close FILTERS  
Show
  •  
  •  
  •  
  •  
  •  

Customer Effort in detail

Style of Communication 49 vs 49 last quarter

36% say the politeness of their customer service agents is 'excellent'

38% rate the ability to communicate with them in their chosen language (other than English) as ‘good’

Knowledge and Expertise 42 vs 45 last quarter

39% rate the expertise of the customer service agent as 'excellent'

40% say the way details were clearly explained to them was 'good'

39% rate how well the customer service agent understood their particular problem or question as 'good'

Understanding & Valuing the Customer 49 vs 49 last quarter

37% rate this brand as 'good' for how they made them feel valued/important as a customer

44% say the way they understood their needs was 'good'

48% say they were 'very satisfied' with the outcome of their communication or contact

Speed Solving the Problem 41 vs 43 last quarter

40% rate how they were not left ‘on-hold’ or in a call queuing system for a long time as 'good'

39% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

34% say they made it ‘very easy’ to achieve what they set out to do

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.