Skip to Content
Dick Smith / Kogan.com

  Technology Retail in Australia

Dick Smith / Kogan.com overall Effort Score: 47 Dick Smith / Kogan.com vs 46 Dick Smith / Kogan.com last quarter
Sector Effort Score benchmark: 54 Dick Smith / Kogan.com vs 54 Dick Smith / Kogan.com last quarter

It’s been a stronger quarter for Dick Smith, which now sits in 7th position in the Australian Technology Retail rankings. This follows a +1 score increase in its Overall Effort Score of 47.

This can be attributed largely to its +2 point boost in its Style of Communication to 50. Diving further, more of Dick Smith’s customers ranked the politeness of its customer service team. This quarter, 41% ranked it as ‘excellent’.

43% of Dick Smith’s customers also rated it as ‘good’ for the ability to communicate with them in their chosen language, up from 42% last wave.

Its Valuing the Customer score also went up from 49 to 50, a +1 increase.

There is room for improvement for the tech retail company, however. Its Knowledge & Expertise pillar declined -2 points to 45. This followed a -1ppt drop in customers rating the company as ‘good’ for the way details were explained to them.

Its Speed of Resolving Problems pillar stayed the same wave on wave at 48.    

close FILTERS  
Show
  •  
  •  
  •  
  •  
  •  

Customer Effort in detail

Style of Communication 50 vs 48 last quarter

41% say the politeness of their customer service agents is 'good'

42% rate the ability to communicate with them in their chosen language (other than English) as ‘good’

Knowledge and Expertise 45 vs 47 last quarter

42% rate the expertise of the customer service agent as 'excellent'

43% say the way details were clearly explained to them was 'good'

44% rate how well the customer service agent understood their particular problem or question as 'good'

Understanding & Valuing the Customer 50 vs 49 last quarter

41% rate this brand as 'good' for how they made them feel valued/important as a customer

44% say the way they understood their needs was 'good'

45% say they were 'very satisfied' with the outcome of their communication or contact

Speed Solving the Problem 48 vs 48 last quarter

42% rate how they were not left ‘on-hold’ or in a call queuing system for a long time as 'good'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

40% say they made it ‘very easy’ to achieve what they set out to do

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.