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Suncorp Bank

  Financial Services in Australia

Suncorp Bank overall Effort Score: 54 Suncorp Bank vs 55 Suncorp Bank last quarter
Sector Effort Score benchmark: 55 Suncorp Bank vs 56 Suncorp Bank last quarter

Suncorp Bank’s Overall Effort Score dropped -1 point to 54 following a decline of -1 or -2 points across all four of its pillars, bringing a total loss of -5 points since the beginning of the year.

Most notably, its Style of Communication score went down by -2 points due to less customers (2%) rating the politeness of the bank’s customer service agents as ‘excellent’.

The bank’s Valuing the Customer score also declined by -2 points to 53. This is due to an 8% decline in customers saying they were ‘very satisfied’ with the outcome of their communication or contact.

All is not lost, however, as Suncorp did see some improvements in the other two areas in the Valuing the Customer pillar. One per cent more said the way the bank understood their needs was ‘excellent’.

Despite this decline, Suncorp Bank has remained 9th in the Australian Financial Services rankings.

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Customer Effort in detail

Style of Communication 60 vs 62 last quarter

47% say the politeness of their customer service agents is 'excellent'

44% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 57 vs 58 last quarter

43% rate the expertise of the customer service agent as 'excellent'

39% say the way details were clearly explained to them was 'excellent'

44% rate how well the customer service agent understood their particular problem or question as 'excellent'

Understanding & Valuing the Customer 53 vs 55 last quarter

40% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

44% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

41% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 50 vs 51 last quarter

37% rate how easy it was to find the information they wanted on the website/app as 'good'

46% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

41% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.