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Macquarie Bank

  Financial Services in Australia

Macquarie Bank overall Effort Score: 48 Macquarie Bank vs 49 Macquarie Bank last quarter
Sector Effort Score benchmark: 55 Macquarie Bank vs 56 Macquarie Bank last quarter

Macquarie Bank remains at the bottom of the Australian Financial Services rankings with a -1 drop in its Overall Effort Score to 48 wave on wave.

Unlike last quarter where the bank saw improvements, all four pillars have either declined by -1 point or more, or remained the same. The biggest hit has been its Knowledge & Expertise score, which has seen its customers mark it down by -3 points to 48. This is because fewer customers (37% as opposed to 39%) said the way details were clearly explained to them was ‘good’.

Fewer customers also rated how well the bank’s customer service agent understood their particular problem or question as ‘excellent’, dropping 2% to 38%.

Despite maintaining its Valuing the Customer pillar, there was some changes to how customers ranked each area that make up the pillar. Six per cent more customers this quarter said the way the bank understood their needs was ‘excellent’, increasing to 44%.

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Customer Effort in detail

Style of Communication 54 vs 55 last quarter

38% say the politeness of their customer service agents is 'excellent'

42% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 48 vs 51 last quarter

39% rate the expertise of the customer service agent as 'excellent'

37% say the way details were clearly explained to them was 'good'

38% rate how well the customer service agent understood their particular problem or question as 'good'

Understanding & Valuing the Customer 53 vs 53 last quarter

37% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

44% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

41% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 45 vs 46 last quarter

40% rate how easy it was to find the information they wanted on the website/app as 'good'

42% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

44% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.