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ANZ

  Financial Services in Australia

ANZ overall Effort Score: 55 ANZ vs 56 ANZ last quarter
Sector Effort Score benchmark: 55 ANZ vs 56 ANZ last quarter

ANZ's Overall Effort Score continues its gradual decline, with its wave-on-wave score down by -1. 

Its Style of Communication increased by +1 point this quarter to 61. This can be attributed to 2% more of the bank’s customers rating its abilities to communicate in their chosen language as ‘excellent’.

Two pillars, Knowledge and Expertise and Speed of Resolving Problems, however, have dropped by -1 point. Valuing the Customer has remained the same at 56.

ANZ’s customers marked them down in Knowledge and Expertise for the way details were explained, reducing by 3%. The bank’s ‘excellent’ expertise ranking also experienced a 2% drop wave on wave.

Within Speed of Resolving Problems, the drop can be attributed to a decline in its ease of solving the problem. Only 39% of the bank’s customers say they made it ‘very easy’ to achieve what they set out to do. The other two deciding factors increased by 1%.

ANZ and two other major Australian banks have come under fire in recent weeks for keeping at least two million people in high-fee accounts, with steep dishonour and overdraw charges when they could least afford it. We will pay close attention to next quarter's data to see how that has effected their so-far consistent standings. 

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Customer Effort in detail

Style of Communication 61 vs 60 last quarter

45% say the politeness of their customer service agents is 'excellent'

44% rate the ability to communicate with them in their chosen language (other than English) as 'excellent'

Knowledge and Expertise 56 vs 57 last quarter

41% rate the expertise of the customer service agent as 'excellent'

39% say the way details were clearly explained to them was 'excellent'

41% rate how well the customer service agent understood their particular problem or question as 'good'

Understanding & Valuing the Customer 56 vs 56 last quarter

41% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

41% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

43% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

Speed Solving the Problem 51 vs 52 last quarter

40% rate how easy it was to find the information they wanted on the website/app as 'good'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'excellent'

40% rate how they were able to speak to a customer service agent that can help them with their query as 'good'

ContactEngine sponsors the Customer Effort Index

ContactEngine believes that a great customer experience is an effortless one, where life is made as easy as possible for the customer. ContactEngine commissioned the Customer Effort Index to measure how real people perceive the effort it takes to be a customer of some of the leading brands in the world. By enabling a comparison of effort not only within an industry, but across industries, we can identify and learn from the brands who lead on making it easy for their customers to do business with them.